by: Dorie Clark
Cold-calling doesn’t have to be about sleazy sales tactics or the quick hit; instead, it can simply be a way to connect with someone you might never otherwise have access to — even, it turns out, billionaires.
After stints running a graphic design firm and working for NASA, Elizabeth Amini found herself unsure about her professional direction. She was interested in several different fields, but lacked contacts she could tap for informational interviews. ...
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The most influential people strive for genuine buy in and commitment — they don’t rely on compliance techniques that only secure short-term persuasion. That was our conclusion after interviewing over 100 highly respected influences across many different industries and organizations. How can you implement this? Imagine that you’re at one end of a shopping mall — say, the northeast corner, by a cafe. Next, imagine that a friend ...